📄️ Jobs to be Done
"Jobs to be Done" (JTBD) theory that suggests users "hire" products to perform a specific "job" or meet a need for them.
📄️ Growth Loops
Product growth loops are essentially self-sustaining mechanisms where the actions of users directly contribute to the product's growth. This is usually a sequence of events starting from a user discovering the product, to them getting value from it, to finally sharing it with others, which then brings in new users.
📄️ Collecing User Feedback
Collecting user feedback is crucial for app design for a variety of reasons:
📄️ Programmatic SEO
Clients that plan on sticking around for the long haul should consider SEO in their design and development as soon as possible. SEO is one of the most reliable methods of acquiring new users over the long term - even more powerful than advertising and referral systems. While not strictly a design topic, programmatic SEO should be considered in the overall design of the product as it will determine how your pages are structured to accommodate the most complex queries.
Understanding Product Hooks
📄️ Product-Led Marketing
Product-led marketing is a business approach that focuses on user experience and serving the customers' needs to facilitate marketing. The opposite of this would be a sales approach that relies on constant "pavement pounding" to get the word out.
📄️ Open Graph Data
Open Graph (OG) tags communicate information that allows people to preview the link before clicking it.